Web3 Outreach Strategy: Where to Start?

Nicolai Melniciuc TG:@nicmeln
February 28, 2024
Web3 outreach strategy

Embarking on an outreach strategy in the dynamic world of web3 sales? You’re in the right place. This guide strips away the complexity and distills the essence of an effective outreach strategy.
No fluff, just the good stuff — straight to the point, insightful, and unconventional.


The Three Pillars of Outreach

Outreach isn’t just about reaching out; it’s about making meaningful connections.
Your strategy should rest on three key pillars:

  • Short: No one has the time for a novel in their inbox. Keep it concise.
  • Multichannel: Choose the right channels where your prospects are most active, but diversify by selecting at least two to avoid relying on a single platform 
  • Consistent: Persistence is key. It often takes more than ten touches to capture someone’s attention.


The CRM Backbone

A Customer Relationship Management (CRM) system isn’t just nice to have; it’s your outreach backbone. It organizes contacts, tracks progress, and helps identify patterns in your outreach efforts. HubSpot, Salesforce, and Pipedrive are popular choices, but for those deep in the web3 trenches, exploring niche CRMs tailored for Telegram like nReach might offer a strategic edge.


Crafting Your Multichannel Sequence

Mixing channels like email, Telegram, and LinkedIn amplifies your reach. Twitter can be a wildcard—powerful if you have a strong presence, but it can also be a black hole where messages disappear. Discord offers a direct line to community members but tread carefully; decision-makers might not hang out there. Telegram has proven to have 2–3x response rates in comparison to email.

Here’s a suggested sequence for your first foray into multichannel outreach:

  • Day 1: Telegram DM + LinkedIn connection.
  • Day 2: LinkedIn comment/DM + follow-up Telegram DM.
  • Day 3: Twitter as a new channel touchpoint.
  • Day 5-7: Alternate between Telegram DMs, LinkedIn activities, twitter and email follow-ups, aiming for a mix of professional and personal touches.
  • Day 10: Wrap up with a personalized video or a meme on Telegram—something to break the pattern and elicit a response.


Quality vs. Quantity

The temptation to play the numbers game is real, but web3’s ecosystem thrives on quality, not quantity. A tailored, relevant approach may involve more effort upfront but yields far higher engagement rates. Transition from being a “sender” to a genuine connector by focusing on relevance and personalization. Remember, a 10% response rate is a sign you’re on the right track.


Home Work: Laying the Groundwork

Start by selecting three outreach channels that your prospect clients are most active on as well as align with your presence. If you lean towards unconventional channels like Telegram or Twitter, prepare for the manual effort of building targeted lead lists – or use the database we have at nReach.


Next Steps

The journey doesn’t end here. The upcoming guides will delve into building a comprehensive campaign from scratch and mastering the art of copywriting in outreach. These resources are designed to equip you with the tools and knowledge to navigate the web3 landscape successfully.

For now, consider this your foundational blueprint. Experiment, adapt, and always aim for meaningful connections over mere transactions. And remember, in the realm of web3 outreach, being genuine, relevant, and persistent pays off.



Stay tuned for upcoming insights on Web3 outreach strategies and here’s to transforming your outreach from a daunting challenge into a thriving opportunity.

Don’t hesitate to contact me with any thoughts, ideas, or questions—I’m always eager to listen!
This is my TG: @nicmeln

Let’s do this!