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My Experience at EthCC [7]: A First-Time Web3 Conference Attendee

Tal Nissenson
July 22, 2024

Attending my first Web3 event at EthCC was a thrilling experience. The energy was incredible, and the pace was relentless. I met countless people, attended numerous side events, and didn’t rest for a moment during the four full days.

Navigating the Chaos of Side Events

One of the biggest challenges was the sheer number of side events. With dozens happening each day, choosing where to go was overwhelming. Scheduling meetings in advance was nearly impossible due to the unpredictable nature of the event. This side event scene is truly unique and unlike any other conference I’ve attended.

Lessons Learned

On the first day, I arrived without a plan, hoping to go with the flow. This turned out to be a mistake. I spent too much time on my phone, trying to figure out where to go next and following up on Telegram chats. Consequently, I missed out on many new opportunities, which is the main goal of such conferences – to seize opportunities that aren’t available through other channels.

Tips for Making the Most of EthCC

To help you avoid the pitfalls I encountered, here are my tips:

1. Run a Pre-Event Campaign

The conference itself is only a few days long, and you’ll only have time to talk to a limited number of people. Run an outreach campaign prior to the event to maximize your interactions and reach out to as many relevant leads as possible. For more details, check out our post: Pro Tips for Pre-Event Outreach Campaigns.

2. Plan Your Schedule Ahead

Make sure to plan your daily schedule before the event. Research and list the side events you’re interested in, mark the ones you choose to attend, and plan your schedule accordingly. Start each day knowing where you’re going and when. You can always adjust your plans as needed, but having a rough plan helps immensely.

3. Flexible Meeting Scheduling

Scheduling meetings in advance is almost impossible at Web3 events due to the hectic schedule. However, knowing your schedule in advance helps. You can update your potential meetings about where you will be and plan to meet at one of the events. Unlike other industry conferences, pre-scheduled meetings are rare in Web3 events, so be prepared for a more spontaneous approach.

4. Organize Your Conference Contacts

If you’re looking to meet specific contacts, add them to a specific Telegram folder. This way, it will be easier to scroll through high-priority leads rather than searching or remembering them. Use a platform like nReach to tag leads you’d like to reach out to during the conference. You can tag them as “reach out at EthCC” and set a campaign to be sent on the day of the conference, with a quick follow-up. This helps manage outreach during the busy event.

For example, you can send something like:

TG conference example

5. Post-Event Campaigns

The most critical part is the post-event follow-up. Use a platform like nReach to send follow-up messages to people you met during the conference, as well as those you didn’t get to meet. Check out this post for more details: How to Turn Event Leads into Business Opportunities.

The Turnaround

Once I prepared in advance, the second day was much better. I met many new people, discovered new business opportunities, and had a lot of fun!

I hope you find these tips helpful! Feel free to reach out if you have any suggestions or questions (TG: @tullynk).