In the dynamic landscape of Web3, events are a great opportunity for building new connections and discovering avenues for growth. It’s not just about attending the event, you can leverage events for targeted outreach campaigns to forge new business connections.

Here are a few strategies for effective event-specific outreach campaigns:

Locating Event Attendees:

To reach out to event attendees, you’ll need to be able to locate them first, and it is tricky, it’s not like you can just skim through a public directory, you’ll need to do some online research or leverage a targeted tool.
Here are a few strategies you can use:

  • Follow event-related social media pages, where attendees often interact.
  • Searching for and joining event-specific Telegram groups, using direct searches on Telegram or leveraging your network for invites to private groups.
  • Use nReach where you can get access to Web3 events attendee data, including filtering capabilities to ensure focus on individuals matching your Ideal Customer Profile (ICP) from the broader attendee list.

Pre event outreach 

We recommend that you kickstart your networking 10-14 days before the event.
Here are a few tips for a pre event outreach with the goal of creating new business connections and scheduling meetings for the upcoming event:

  • Actively engage in social media and event-specific Telegram groups. Introduce yourself, create genuine connections, and provide value in conversations.
  • Utilize nReach for scaled outreach on Telegram without manual effort. If you do choose to manually send outreach messages, remember to pace your messages to avoid being flagged as spam.
  • Send concise, personalized and relevant messages offering value for a meaningful exchange. For more tips on how to write a telegram outreach message read more here.
  • Implement a follow-up sequence with nReach to engage those who initially missed your message, optimizing outreach effectiveness during the busy event seasons.

Post event outreach

After the event, when attendees are back to their routine, is when they actually have time to review messages. So make sure you run a post event campaign as well.
Here are a few strategies to ensure effective post-event communication:

  • Take the time to go through the past conversations to follow up on the ones that initiated but have not yet matured. Now that the event is over, it is time to push forward the relationship to the next step. 
  • Launch another outreach campaign to unresponsive attendees, suggesting a catch up post the event, this might reveal new collaboration opportunities.

 

Looking to maximize your impact this Web3 event season? We’re here to support your outreach campaign efforts. Connect with us on Telegram for tailored advice and strategies!

Like many other Web3 entrepreneurs and enthusiastic I just got back from ETH Denver, and wow, what a ride! This place is a goldmine for anyone deep into Web3. It’s buzzing, growing, and super important in the scene. 

Sure, with all the parties and happy hours, it’s a blast, but the real deal? Making those solid business connections. Everyone’s there to hustle, and it totally shows. Had the chance to chat with current and future clients, and trust me, it was worth it. 

Here are a few valuable insights I plan to use to level it up for the next conference:

  • Maximizing Pre and Post-Conference Engagement: Our experience at ETH Denver underscored the importance of proactive outreach. Leveraging nReach’s platform, we could identify and connect with conference attendees via Telegram, both before and after the event. This feature proved critical in setting the stage for meaningful interactions as it was the source of most of our meetings. It enabled us to make the most of our time, ensuring no moment was wasted.

  • The Power of Teamwork: The sheer volume of events and opportunities at ETH Denver highlighted a crucial lesson: one representative is simply not enough. With our client base expanding at an impressive rate of 100% QoQ, it became evident that a more robust team presence was necessary to cover the amount of simultaneous events and meetings. Moving forward, deploying two to three team members will be our standard practice to ensure no opportunity is missed.

  • Don’t Rely Solely on Your Memory: Among the more practical insights gained was the simple yet effective tactic of taking selfies with new acquaintances. Not only did this help us cement new relationships, but it also served as a safeguard against the mix-ups that can occur in the fast-paced conference environment, such as exchanging incorrect contact information. This personal touch added a memorable element to our interactions, making post-conference follow-ups effective.

  • The Unmatched Value of Face-to-Face Interactions: Perhaps the most compelling revelation was the irreplaceable value of face-to-face meetings. The immediate return on investment from deals closed during the conference was unparalleled, reaffirming that in-person interactions remain the gold standard in business development and networking. The energy, immediacy, and personal connection of face-to-face engagements enhance the potential for meaningful collaborations.

  • The Early Bird Gets the Worm: The true value lies not just in the main event but in the side events, which offer a more targeted and intimate experience. However, with everything getting fully booked at lightning speed, securing a spot requires foresight and prompt action. This is where nReach again proved to be an invaluable tool; by enabling us to access the contact information of event organizers directly, we could reach out personally and ensure our participation. This proactive and personalized approach set us apart, allowing us to navigate the bustling event landscape of ETH Denver more effectively and secure our place at key gatherings before they reached capacity.

 

Events offer significant business opportunities but come with distractions and time constraints. To capitalize fully, advance preparation is key. Utilize effective tools and strategies to navigate the event, ensuring you gain the maximum benefit!

Hope you find these tips useful and looking forward to crossing paths at the next Web3 event!