Like many other Web3 entrepreneurs and enthusiastic I just got back from ETH Denver, and wow, what a ride! This place is a goldmine for anyone deep into Web3. It’s buzzing, growing, and super important in the scene. 

Sure, with all the parties and happy hours, it’s a blast, but the real deal? Making those solid business connections. Everyone’s there to hustle, and it totally shows. Had the chance to chat with current and future clients, and trust me, it was worth it. 

Here are a few valuable insights I plan to use to level it up for the next conference:

  • Maximizing Pre and Post-Conference Engagement: Our experience at ETH Denver underscored the importance of proactive outreach. Leveraging nReach’s platform, we could identify and connect with conference attendees via Telegram, both before and after the event. This feature proved critical in setting the stage for meaningful interactions as it was the source of most of our meetings. It enabled us to make the most of our time, ensuring no moment was wasted.

  • The Power of Teamwork: The sheer volume of events and opportunities at ETH Denver highlighted a crucial lesson: one representative is simply not enough. With our client base expanding at an impressive rate of 100% QoQ, it became evident that a more robust team presence was necessary to cover the amount of simultaneous events and meetings. Moving forward, deploying two to three team members will be our standard practice to ensure no opportunity is missed.

  • Don’t Rely Solely on Your Memory: Among the more practical insights gained was the simple yet effective tactic of taking selfies with new acquaintances. Not only did this help us cement new relationships, but it also served as a safeguard against the mix-ups that can occur in the fast-paced conference environment, such as exchanging incorrect contact information. This personal touch added a memorable element to our interactions, making post-conference follow-ups effective.

  • The Unmatched Value of Face-to-Face Interactions: Perhaps the most compelling revelation was the irreplaceable value of face-to-face meetings. The immediate return on investment from deals closed during the conference was unparalleled, reaffirming that in-person interactions remain the gold standard in business development and networking. The energy, immediacy, and personal connection of face-to-face engagements enhance the potential for meaningful collaborations.

  • The Early Bird Gets the Worm: The true value lies not just in the main event but in the side events, which offer a more targeted and intimate experience. However, with everything getting fully booked at lightning speed, securing a spot requires foresight and prompt action. This is where nReach again proved to be an invaluable tool; by enabling us to access the contact information of event organizers directly, we could reach out personally and ensure our participation. This proactive and personalized approach set us apart, allowing us to navigate the bustling event landscape of ETH Denver more effectively and secure our place at key gatherings before they reached capacity.

 

Events offer significant business opportunities but come with distractions and time constraints. To capitalize fully, advance preparation is key. Utilize effective tools and strategies to navigate the event, ensuring you gain the maximum benefit!

Hope you find these tips useful and looking forward to crossing paths at the next Web3 event!

Hey folks, let’s dive into a topic that’s hotter than a summer in the Sahara for anyone in sales and marketing: Building Your Ideal Lead List. Ever wondered why, despite having the slickest pitch and the coolest product, you’re still not getting results? It’s probably because your message isn’t reaching the right audience.. Let’s get into the art and science of crafting a lead list that’s not just a bunch of names, but a curated collection of potential success stories waiting to unfold.

Why Bother With a Lead List, Anyway?

In the grand chess game of web3 sales, your lead list is your opening move. Get it wrong, and you’re playing catch-up; get it right, and the board is yours to command. It’s not about blasting your message to anyone with a telegram handle; it’s about finding the folks who wake up in the middle of the night sweating about the very problem your product solves.

Decoding the Alphabet Soup: ICP and Persona

Before we roll up our sleeves, let’s decode some jargon. ICP (Ideal Customer Profile) and Persona are the twin beacons guiding your ship through the foggy seas of prospecting.

  • ICP is your dream customer. This isn’t about who you can sell to; it’s about who needs to buy from you. Think of it as matchmaking at a cosmic level. Your product solves a particular set of problems for a particular set of customers. Your job is to find them, not convince the unconvinced.
  • Persona gets personal. It zooms in from the company to the individual. Who in that organization loses sleep over the problem you solve? Is it the CTO, the Marketing Lead, or the Product Manager? That’s who you’re after.

Crafting Your Lead List: The How-To

Building a lead list is like brewing your perfect cup of coffee. It’s an art and a science, requiring a balance of intuition and data. Here’s how you start:

  • The Right Targets: Login to nReach platform and use on-chain and off-chain filters to segment your first list of projects that could benefit most from your offering right now.. Begin with a broad sweep to identify your ICPs – those companies that are just right for what you’re offering. 
  • Get Personal: Then, zoom in on the personas within those companies. Precision targeting is the name of the game.
  • Regular Updates: Your lead list is a living, breathing entity. Nurture it with regular updates, adding fresh prospects and refining old ones. It’s your garden of opportunity – tend to it.
  • Quarterly Focus: Go hard on prospecting at the quarter’s start, then gradually shift gears towards closing. It’s about building momentum early and then riding the wave to success.

Tips from the Trenches

Timing is everything: Set account triggers to keep an eye out for signals that a company is ripe for your offering. Did they just land a hefty funding round? Are they actively deploying smart contracts on testnets? Did their number of active users surge in the last 30 days? These are your cues to make a move.

Building Your First List

Start with understanding your ICPs and Personas. Analyze who you’ve successfully sold to in the past and spot the patterns. Then, using this insight, begin crafting your list based on factors like niche, ecosystem, on-chain metrics like TVL, volume, active wallets and funding.

The Home Stretch

Reflect on your unique strengths and connections. Which ecosystems are you already a part of? Use this as your launching pad for building that killer lead list.

And remember, folks, building your ideal lead list isn’t just a step in the process; it’s the foundation upon which all your sales efforts stand. Get it right, and the sky’s the limit. Stay tuned for our next dive, where we’ll get hands-on with list-building strategies that you can apply right away. 

Don’t hesitate to contact me with any thoughts, ideas, or questions—I’m always eager to listen!
This is my TG: @nicmeln

Let’s make those connections that count.