Events are excellent for driving new business opportunities! But, don’t rely solely on the event days to make connections. 

Maximize event potential by launching a Telegram outreach campaign, before the event starts. Pre-event outreach campaigns boast a 50+% response rate, and are highly effective in driving new business opportunities. They also help you schedule more appointments during the conference, making the most of your time there.

Use a platform like nReach to help you find the relevant attendees and send automated outreach messages, manual outreach can be time-consuming and less effective.

 

campaign response rate

Now for the crucial part—the messaging.

Here are our top messaging tips to boost your response rates:

Mention the Event:
Start your message by referencing the event. For example, “Saw you’ll be in Belgium during EthCC” or “Are you coming to EthCC next month?” This grabs their attention and highlights the relevance.

Value Proposition:
Include a concise value proposition. Do you have event related value to offer? Now is the time to do it, it can even be an invite to a side event that is relevant for both of you, anything that would be valuable for your recipient.

Schedule a Pre-Event Call:
Suggest a quick intro call before the event. This can set the stage for closing deals during the event itself.

Test Different Versions:
Even if you think you have the perfect message or CTA, run at least two versions to see what works best. You might be surprised 🙂 nReach can help you with A/B testing.

Use a Sequence:
People’s phones are swamped, so a follow-up 1-2 days after your first message can increase response rates. Limit your sequence to 3-4 messages.

Here’s an example of an effective outreach message template:

pre event messaging

 

Hope you find these tips helpful! Feel free to DM me at @tullynk with any feedback.

See you at the next event!

 

Navigating Telegram for cold outreach without getting the dreaded “account limited” status is akin to mastering the art of invisibility in a crowded market. It’s about blending in, respecting the norms, and making genuine connections. Here’s a guide, devoid of sales jargon, on how to warm up your Telegram account, whether you want to do this with the old or the new one

For the New Kids on the Block

Just landed in Telegram town with a brand new account? Here’s your starter kit to avoid setting off any alarms:

  • Invest in Telegram Premium: It’s only a few USD monthly and it’s like buying a fast pass at an amusement park. Paying for premium status not only supports Telegram but also eases your way into higher messaging limits.
  • Warm-Up Is Key: Imagine you’re new in town. You wouldn’t immediately start knocking on every door, would you? Dip your toes by joining various groups and channels, and have a few conversations with your coworkers. Engage like a human being who’s genuinely interested in the conversation, not just scouting for prospects.

For the Veterans

Your current Telegram has been temporarily limited and you want to avoid this again in the future? Here’s how to keep it fresh and under the radar:

  • Your Copy is King: If your messages start resembling a spammy flyer, expect to be treated as such. Keep it human, keep it relevant. Discover additional messaging tips in our guide to mastering Telegram cold outreach.
  • No Cold Links: Sending links to strangers is the equivalent of handing out flyers on the street. Unless you’ve already established a connection, save your links for later conversations.
  • Personalize: Your outreach should be as personalized as a hand-written letter. If you’re blasting identical messages, you’re essentially wearing a “spam” badge.
  • The Human Touch: Consider sending voice notes or short videos as follow-ups. Showing your face and using their name makes it harder for someone to dismiss you as just another bot.
  • Give Them an Out: It’s okay to not always get a response. Make it easy for people to say no or ignore your message. This respect for their space and time can go a long way.

 

Remember, the aim of warming up your Telegram account isn’t to disguise spam as conversation but to initiate meaningful dialogues that resonate on a human level. So, as you progress, keep it genuine, keep it respectful, and let the conversations flow naturally.

Don’t hesitate to contact me with any thoughts, ideas, or questions—I’m always eager to listen!
This is my TG: @nicmeln

 

In the bustling world of web3 and digital communication, mastering the art of cold outreach on platforms like Telegram is akin to unlocking a secret level in a video game.
Your target recipient probably gets dozens of Telegram outreach messages, the challenge is to find a way to stand out without coming off as just another sales pitch in their inbox. Here’s a guide to writing Telegram cold outreach messages that resonate, inspired by the fundamentals of copywriting and the candid insights of a seasoned web3 enthusiast.

 

Your Key to Cold Outreach on TG

The ultimate goal? To initiate conversations that feel genuine, stimulate  curiosity, and offer undeniable value. This isn’t about blasting your pitch to a list of contacts. It’s about crafting a message that makes your recipient think, “Hey, this person gets me.”

Step 1: Company Research

Understanding your prospect is the foundation. Dive deep into who they are, what challenges they face, and how their world operates. This isn’t about superficial knowledge; it’s about grasping the nuances of their day-to-day and the hurdles they encounter in the web3 space.

Step 2: Crafting Your Message

Here’s where the magic happens. Your message should be a cocktail of relevance, brevity, and intrigue.

Keep it Short and Sweet: Aim for under 60 words. This isn’t the place for an essay. It’s about sparking interest.

Relevance Over Personalization: Sure, personalization is nice, but relevance hits home. It shows you’ve done your homework and understand their specific context or challenge.

Stir Curiosity: The endgame is to get them to the meeting table. How? By leaving them wanting more. Your message should dangle an intellectual carrot that’s too enticing to ignore.

Its all about the first sentence – with just 40 words visible before the message is opened, use them wisely to grab attention and compel readers to open the message and not dismiss it

Step 3: Avoid Common Pitfalls

Steer clear of the usual traps that doom messages to the “ignored” pile:

  • Overloading with information or boasting about your achievements.
  • Vague calls to action that leave the prospect wondering, “What’s next?”
  • Making it all about you, not them.

Step 4: Experiment and Track Performance

Doesn’t matter what the experts say, test various approaches and monitor results; you might be surprised! With nReach for example you can send multiple messages and track their performance and accordingly adjust messaging.

 

 

Final Thoughts

Writing a cold outreach message is akin to crafting a bespoke invitation to a select few, not a broadcast to the masses. It’s about initiating a conversation that could lead to fruitful collaborations, partnerships, or opportunities in the vibrant web3 ecosystem. By focusing on relevance, brevity, and intrigue, your Telegram messages can become the key to unlocking these doors.

Remember, the art of cold outreach is a skill honed over time, through trial, error, and continuous refinement. So, dive in, experiment with these principles, and watch as your engagement rates climb.