Events are excellent for driving new business opportunities! But, don’t rely solely on the event days to make connections. 

Maximize event potential by launching a Telegram outreach campaign, before the event starts. Pre-event outreach campaigns boast a 50+% response rate, and are highly effective in driving new business opportunities. They also help you schedule more appointments during the conference, making the most of your time there.

Use a platform like nReach to help you find the relevant attendees and send automated outreach messages, manual outreach can be time-consuming and less effective.


campaign response rate

Now for the crucial part—the messaging.

Here are our top messaging tips to boost your response rates:

Mention the Event:
Start your message by referencing the event. For example, “Saw you’ll be in Belgium during EthCC” or “Are you coming to EthCC next month?” This grabs their attention and highlights the relevance.

Value Proposition:
Include a concise value proposition. Do you have event related value to offer? Now is the time to do it, it can even be an invite to a side event that is relevant for both of you, anything that would be valuable for your recipient.

Schedule a Pre-Event Call:
Suggest a quick intro call before the event. This can set the stage for closing deals during the event itself.

Test Different Versions:
Even if you think you have the perfect message or CTA, run at least two versions to see what works best. You might be surprised 🙂 nReach can help you with A/B testing.

Use a Sequence:
People’s phones are swamped, so a follow-up 1-2 days after your first message can increase response rates. Limit your sequence to 3-4 messages.

Here’s an example of an effective outreach message template:

pre event messaging


Hope you find these tips helpful! Feel free to DM me at @tullynk with any feedback.

See you at the next event!


When you are looking to grab attention from your prospect leads, picking the right channel is critical, you need to choose the channel where your lead spends most of his time on, no use sending an email or reaching out on Linkedin if your prospect recipient rarely checks these platforms.

In Web3 space, Telegram is King. Despite its relative newness, Telegram has become a key player for sales, customer success, and business development professionals, boasting one of the highest growth rates among messaging platforms.

This is why TG outreach is a must for Web3 sales.

While Telegram might seem a bit overwhelming at first, however, with the right approach and tools, it can significantly boost your engagement rates and success in closing deals.


Here are a few best practices to kickstart your success:

Personalize your account:
Write a short bio and personalize it with a nice photo—maybe a photo with your pet or an NFT you own.

Warm up the account:
Engage in relevant groups and start personal conversations before beginning your outreach to minimize the risk of being marked as spam. For insights on effectively warming up your Telegram account, explore our detailed guide.

Filter your contacts:
Ensure your messages are targeted by selecting recipients who are relevant to your outreach, reducing the chance of being seen as spam as well as protecting your brand’s reputation.

Create engaging messages:
The opening sentence is crucial as it influences the recipient’s decision if to open or ignore your message. Write concise messages with a hook in the first sentence to ensure they’re opened, read more tips on how to craft a winning outreach message on this post.

Scale your outreach:
Use a dedicated platform like nReach for efficient, well-paced messaging.

Manage responses:
Outreach is only the beginning. Prepare ahead to quickly address replies using tools to sort and respond to unread messages, make sure to have templates ready for frequently asked questions.

Share demo videos:
Telegram allows for effective demo sharing with visible previews, enhancing your message’s impact.


As it emerges as a key communication platform in the Web3 space, staying ahead with Telegram is not just beneficial—it’s essential.


Embarking on an outreach strategy in the dynamic world of web3 sales? You’re in the right place. This guide strips away the complexity and distills the essence of an effective outreach strategy.
No fluff, just the good stuff — straight to the point, insightful, and unconventional.


The Three Pillars of Outreach

Outreach isn’t just about reaching out; it’s about making meaningful connections.
Your strategy should rest on three key pillars:

  • Short: No one has the time for a novel in their inbox. Keep it concise.
  • Multichannel: Choose the right channels where your prospects are most active, but diversify by selecting at least two to avoid relying on a single platform 
  • Consistent: Persistence is key. It often takes more than ten touches to capture someone’s attention.


The CRM Backbone

A Customer Relationship Management (CRM) system isn’t just nice to have; it’s your outreach backbone. It organizes contacts, tracks progress, and helps identify patterns in your outreach efforts. HubSpot, Salesforce, and Pipedrive are popular choices, but for those deep in the web3 trenches, exploring niche CRMs tailored for Telegram like nReach might offer a strategic edge.


Crafting Your Multichannel Sequence

Mixing channels like email, Telegram, and LinkedIn amplifies your reach. Twitter can be a wildcard—powerful if you have a strong presence, but it can also be a black hole where messages disappear. Discord offers a direct line to community members but tread carefully; decision-makers might not hang out there. Telegram has proven to have 2–3x response rates in comparison to email.

Here’s a suggested sequence for your first foray into multichannel outreach:

  • Day 1: Telegram DM + LinkedIn connection.
  • Day 2: LinkedIn comment/DM + follow-up Telegram DM.
  • Day 3: Twitter as a new channel touchpoint.
  • Day 5-7: Alternate between Telegram DMs, LinkedIn activities, twitter and email follow-ups, aiming for a mix of professional and personal touches.
  • Day 10: Wrap up with a personalized video or a meme on Telegram—something to break the pattern and elicit a response.


Quality vs. Quantity

The temptation to play the numbers game is real, but web3’s ecosystem thrives on quality, not quantity. A tailored, relevant approach may involve more effort upfront but yields far higher engagement rates. Transition from being a “sender” to a genuine connector by focusing on relevance and personalization. Remember, a 10% response rate is a sign you’re on the right track.


Home Work: Laying the Groundwork

Start by selecting three outreach channels that your prospect clients are most active on as well as align with your presence. If you lean towards unconventional channels like Telegram or Twitter, prepare for the manual effort of building targeted lead lists – or use the database we have at nReach.


Next Steps

The journey doesn’t end here. The upcoming guides will delve into building a comprehensive campaign from scratch and mastering the art of copywriting in outreach. These resources are designed to equip you with the tools and knowledge to navigate the web3 landscape successfully.

For now, consider this your foundational blueprint. Experiment, adapt, and always aim for meaningful connections over mere transactions. And remember, in the realm of web3 outreach, being genuine, relevant, and persistent pays off.



Stay tuned for upcoming insights on Web3 outreach strategies and here’s to transforming your outreach from a daunting challenge into a thriving opportunity.

Don’t hesitate to contact me with any thoughts, ideas, or questions—I’m always eager to listen!
This is my TG: @nicmeln

Let’s do this!