Events are excellent for driving new business opportunities! But, don’t rely solely on the event days to make connections. 

Maximize event potential by launching a Telegram outreach campaign, before the event starts. Pre-event outreach campaigns boast a 50+% response rate, and are highly effective in driving new business opportunities. They also help you schedule more appointments during the conference, making the most of your time there.

Use a platform like nReach to help you find the relevant attendees and send automated outreach messages, manual outreach can be time-consuming and less effective.

 

campaign response rate

Now for the crucial part—the messaging.

Here are our top messaging tips to boost your response rates:

Mention the Event:
Start your message by referencing the event. For example, “Saw you’ll be in Belgium during EthCC” or “Are you coming to EthCC next month?” This grabs their attention and highlights the relevance.

Value Proposition:
Include a concise value proposition. Do you have event related value to offer? Now is the time to do it, it can even be an invite to a side event that is relevant for both of you, anything that would be valuable for your recipient.

Schedule a Pre-Event Call:
Suggest a quick intro call before the event. This can set the stage for closing deals during the event itself.

Test Different Versions:
Even if you think you have the perfect message or CTA, run at least two versions to see what works best. You might be surprised 🙂 nReach can help you with A/B testing.

Use a Sequence:
People’s phones are swamped, so a follow-up 1-2 days after your first message can increase response rates. Limit your sequence to 3-4 messages.

Here’s an example of an effective outreach message template:

pre event messaging

 

Hope you find these tips helpful! Feel free to DM me at @tullynk with any feedback.

See you at the next event!