In the bustling world of web3 and digital communication, mastering the art of cold outreach on platforms like Telegram is akin to unlocking a secret level in a video game.
Your target recipient probably gets dozens of Telegram outreach messages, the challenge is to find a way to stand out without coming off as just another sales pitch in their inbox. Here’s a guide to writing Telegram cold outreach messages that resonate, inspired by the fundamentals of copywriting and the candid insights of a seasoned web3 enthusiast.

 

Your Key to Cold Outreach on TG

The ultimate goal? To initiate conversations that feel genuine, stimulate  curiosity, and offer undeniable value. This isn’t about blasting your pitch to a list of contacts. It’s about crafting a message that makes your recipient think, “Hey, this person gets me.”

Step 1: Company Research

Understanding your prospect is the foundation. Dive deep into who they are, what challenges they face, and how their world operates. This isn’t about superficial knowledge; it’s about grasping the nuances of their day-to-day and the hurdles they encounter in the web3 space.

Step 2: Crafting Your Message

Here’s where the magic happens. Your message should be a cocktail of relevance, brevity, and intrigue.

Keep it Short and Sweet: Aim for under 60 words. This isn’t the place for an essay. It’s about sparking interest.

Relevance Over Personalization: Sure, personalization is nice, but relevance hits home. It shows you’ve done your homework and understand their specific context or challenge.

Stir Curiosity: The endgame is to get them to the meeting table. How? By leaving them wanting more. Your message should dangle an intellectual carrot that’s too enticing to ignore.

Its all about the first sentence – with just 40 words visible before the message is opened, use them wisely to grab attention and compel readers to open the message and not dismiss it

Step 3: Avoid Common Pitfalls

Steer clear of the usual traps that doom messages to the “ignored” pile:

  • Overloading with information or boasting about your achievements.
  • Vague calls to action that leave the prospect wondering, “What’s next?”
  • Making it all about you, not them.

Step 4: Experiment and Track Performance

Doesn’t matter what the experts say, test various approaches and monitor results; you might be surprised! With nReach for example you can send multiple messages and track their performance and accordingly adjust messaging.

 

 

Final Thoughts

Writing a cold outreach message is akin to crafting a bespoke invitation to a select few, not a broadcast to the masses. It’s about initiating a conversation that could lead to fruitful collaborations, partnerships, or opportunities in the vibrant web3 ecosystem. By focusing on relevance, brevity, and intrigue, your Telegram messages can become the key to unlocking these doors.

Remember, the art of cold outreach is a skill honed over time, through trial, error, and continuous refinement. So, dive in, experiment with these principles, and watch as your engagement rates climb.