Embarking on an outreach strategy in the dynamic world of web3 sales? You’re in the right place. This guide strips away the complexity and distills the essence of an effective outreach strategy.
No fluff, just the good stuff — straight to the point, insightful, and unconventional.

 

The Three Pillars of Outreach

Outreach isn’t just about reaching out; it’s about making meaningful connections.
Your strategy should rest on three key pillars:

  • Short: No one has the time for a novel in their inbox. Keep it concise.
  • Multichannel: Choose the right channels where your prospects are most active, but diversify by selecting at least two to avoid relying on a single platform 
  • Consistent: Persistence is key. It often takes more than ten touches to capture someone’s attention.

 

The CRM Backbone

A Customer Relationship Management (CRM) system isn’t just nice to have; it’s your outreach backbone. It organizes contacts, tracks progress, and helps identify patterns in your outreach efforts. HubSpot, Salesforce, and Pipedrive are popular choices, but for those deep in the web3 trenches, exploring niche CRMs tailored for Telegram like nReach might offer a strategic edge.

 

Crafting Your Multichannel Sequence

Mixing channels like email, Telegram, and LinkedIn amplifies your reach. Twitter can be a wildcard—powerful if you have a strong presence, but it can also be a black hole where messages disappear. Discord offers a direct line to community members but tread carefully; decision-makers might not hang out there. Telegram has proven to have 2–3x response rates in comparison to email.

Here’s a suggested sequence for your first foray into multichannel outreach:

  • Day 1: Telegram DM + LinkedIn connection.
  • Day 2: LinkedIn comment/DM + follow-up Telegram DM.
  • Day 3: Twitter as a new channel touchpoint.
  • Day 5-7: Alternate between Telegram DMs, LinkedIn activities, twitter and email follow-ups, aiming for a mix of professional and personal touches.
  • Day 10: Wrap up with a personalized video or a meme on Telegram—something to break the pattern and elicit a response.

 

Quality vs. Quantity

The temptation to play the numbers game is real, but web3’s ecosystem thrives on quality, not quantity. A tailored, relevant approach may involve more effort upfront but yields far higher engagement rates. Transition from being a “sender” to a genuine connector by focusing on relevance and personalization. Remember, a 10% response rate is a sign you’re on the right track.

 

Home Work: Laying the Groundwork

Start by selecting three outreach channels that your prospect clients are most active on as well as align with your presence. If you lean towards unconventional channels like Telegram or Twitter, prepare for the manual effort of building targeted lead lists – or use the database we have at nReach.

 

Next Steps

The journey doesn’t end here. The upcoming guides will delve into building a comprehensive campaign from scratch and mastering the art of copywriting in outreach. These resources are designed to equip you with the tools and knowledge to navigate the web3 landscape successfully.

For now, consider this your foundational blueprint. Experiment, adapt, and always aim for meaningful connections over mere transactions. And remember, in the realm of web3 outreach, being genuine, relevant, and persistent pays off.

 

 

Stay tuned for upcoming insights on Web3 outreach strategies and here’s to transforming your outreach from a daunting challenge into a thriving opportunity.

Don’t hesitate to contact me with any thoughts, ideas, or questions—I’m always eager to listen!
This is my TG: @nicmeln

Let’s do this!

 

In the bustling world of web3 and digital communication, mastering the art of cold outreach on platforms like Telegram is akin to unlocking a secret level in a video game.
Your target recipient probably gets dozens of Telegram outreach messages, the challenge is to find a way to stand out without coming off as just another sales pitch in their inbox. Here’s a guide to writing Telegram cold outreach messages that resonate, inspired by the fundamentals of copywriting and the candid insights of a seasoned web3 enthusiast.

 

Your Key to Cold Outreach on TG

The ultimate goal? To initiate conversations that feel genuine, stimulate  curiosity, and offer undeniable value. This isn’t about blasting your pitch to a list of contacts. It’s about crafting a message that makes your recipient think, “Hey, this person gets me.”

Step 1: Company Research

Understanding your prospect is the foundation. Dive deep into who they are, what challenges they face, and how their world operates. This isn’t about superficial knowledge; it’s about grasping the nuances of their day-to-day and the hurdles they encounter in the web3 space.

Step 2: Crafting Your Message

Here’s where the magic happens. Your message should be a cocktail of relevance, brevity, and intrigue.

Keep it Short and Sweet: Aim for under 60 words. This isn’t the place for an essay. It’s about sparking interest.

Relevance Over Personalization: Sure, personalization is nice, but relevance hits home. It shows you’ve done your homework and understand their specific context or challenge.

Stir Curiosity: The endgame is to get them to the meeting table. How? By leaving them wanting more. Your message should dangle an intellectual carrot that’s too enticing to ignore.

Its all about the first sentence – with just 40 words visible before the message is opened, use them wisely to grab attention and compel readers to open the message and not dismiss it

Step 3: Avoid Common Pitfalls

Steer clear of the usual traps that doom messages to the “ignored” pile:

  • Overloading with information or boasting about your achievements.
  • Vague calls to action that leave the prospect wondering, “What’s next?”
  • Making it all about you, not them.

Step 4: Experiment and Track Performance

Doesn’t matter what the experts say, test various approaches and monitor results; you might be surprised! With nReach for example you can send multiple messages and track their performance and accordingly adjust messaging.

 

 

Final Thoughts

Writing a cold outreach message is akin to crafting a bespoke invitation to a select few, not a broadcast to the masses. It’s about initiating a conversation that could lead to fruitful collaborations, partnerships, or opportunities in the vibrant web3 ecosystem. By focusing on relevance, brevity, and intrigue, your Telegram messages can become the key to unlocking these doors.

Remember, the art of cold outreach is a skill honed over time, through trial, error, and continuous refinement. So, dive in, experiment with these principles, and watch as your engagement rates climb.