Mastering Web3 Event Outreach

In the dynamic landscape of Web3, events are a great opportunity for building new connections and discovering avenues for growth. It’s not just about attending the event, you can leverage events for targeted outreach campaigns to forge new business connections.

Here are a few strategies for effective event-specific outreach campaigns:

Locating Event Attendees:

To reach out to event attendees, you’ll need to be able to locate them first, and it is tricky, it’s not like you can just skim through a public directory, you’ll need to do some online research or leverage a targeted tool.
Here are a few strategies you can use:

• Follow event-related social media pages, where attendees often interact.
• Searching for and joining event-specific Telegram groups, using direct searches on Telegram or leveraging your network for invites to private groups.
• Use nReach where you can get access to Web3 events attendee data, including filtering capabilities to ensure focus on individuals matching your Ideal Customer Profile (ICP) from the broader attendee list.

Pre event outreach 

We recommend that you kickstart your networking 10-14 days before the event.
Here are a few tips for a pre event outreach with the goal of creating new business connections and scheduling meetings for the upcoming event:

• Actively engage in social media and event-specific Telegram groups. Introduce yourself, create genuine connections, and provide value in conversations.
• Utilize nReach for scaled outreach on Telegram without manual effort. If you do choose to manually send outreach messages, remember to pace your messages to avoid being flagged as spam.
• Send concise, personalized and relevant messages offering value for a meaningful exchange. For more tips on how to write a telegram outreach message read more here.
• Implement a follow-up sequence with nReach to engage those who initially missed your message, optimizing outreach effectiveness during the busy event seasons.

Post event outreach

After the event, when attendees are back to their routine, is when they actually have time to review messages. So make sure you run a post event campaign as well.
Here are a few strategies to ensure effective post-event communication:

• Take the time to go through the past conversations to follow up on the ones that initiated but have not yet matured. Now that the event is over, it is time to push forward the relationship to the next step. 
• Launch another outreach campaign to unresponsive attendees, suggesting a catch up post the event, this might reveal new collaboration opportunities.

Looking to maximize your impact this Web3 event season? We’re here to support your outreach campaign efforts. Connect with us on Telegram for tailored advice and strategies!