Insights from ETH Denver 2024: My Key Learnings

Like many other Web3 entrepreneurs and enthusiastic I just got back from ETH Denver, and wow, what a ride! This place is a goldmine for anyone deep into Web3. It’s buzzing, growing, and super important in the scene. 

Sure, with all the parties and happy hours, it’s a blast, but the real deal? Making those solid business connections. Everyone’s there to hustle, and it totally shows. Had the chance to chat with current and future clients, and trust me, it was worth it. 

Here are a few valuable insights I plan to use to level it up for the next conference:

• Maximizing Pre and Post-Conference Engagement: Our experience at ETH Denver underscored the importance of proactive outreach. Leveraging nReach’s platform, we could identify and connect with conference attendees via Telegram, both before and after the event. This feature proved critical in setting the stage for meaningful interactions as it was the source of most of our meetings. It enabled us to make the most of our time, ensuring no moment was wasted.

• The Power of Teamwork: The sheer volume of events and opportunities at ETH Denver highlighted a crucial lesson: one representative is simply not enough. With our client base expanding at an impressive rate of 100% QoQ, it became evident that a more robust team presence was necessary to cover the amount of simultaneous events and meetings. Moving forward, deploying two to three team members will be our standard practice to ensure no opportunity is missed.

• Don’t Rely Solely on Your Memory: Among the more practical insights gained was the simple yet effective tactic of taking selfies with new acquaintances. Not only did this help us cement new relationships, but it also served as a safeguard against the mix-ups that can occur in the fast-paced conference environment, such as exchanging incorrect contact information. This personal touch added a memorable element to our interactions, making post-conference follow-ups effective.

• The Unmatched Value of Face-to-Face Interactions: Perhaps the most compelling revelation was the irreplaceable value of face-to-face meetings. The immediate return on investment from deals closed during the conference was unparalleled, reaffirming that in-person interactions remain the gold standard in business development and networking. The energy, immediacy, and personal connection of face-to-face engagements enhance the potential for meaningful collaborations.

• The Early Bird Gets the Worm: The true value lies not just in the main event but in the side events, which offer a more targeted and intimate experience. However, with everything getting fully booked at lightning speed, securing a spot requires foresight and prompt action. This is where nReach again proved to be an invaluable tool; by enabling us to access the contact information of event organizers directly, we could reach out personally and ensure our participation. This proactive and personalized approach set us apart, allowing us to navigate the bustling event landscape of ETH Denver more effectively and secure our place at key gatherings before they reached capacity.

Events offer significant business opportunities but come with distractions and time constraints. To capitalize fully, advance preparation is key. Utilize effective tools and strategies to navigate the event, ensuring you gain the maximum benefit!

Hope you find these tips useful and looking forward to crossing paths at the next Web3 event!