How to Crush Your Sales Goals at ETHDenver

Dor Ronen
February 3, 2025

ETHDenver is one of the biggest Web3 conferences of the year, making it a goldmine for business development and sales. But showing up isn’t enough – you need a game plan to truly maximize the opportunity.

Here’s the nReach BD Guide to crushing your sales goals at ETHDenver, from pre-event planning to post-event follow-ups.

 

🔥 Pre-Event Strategies: Set Yourself Up for Success

1️⃣ Define Your Goal

Go into ETHDenver with clear, measurable objectives:
✅ Add 5 new deals to your pipeline
✅ Convert 5 new customers
✅ Connect with key decision-makers from Company A, B, and C
✅ Generate $X worth of pipeline

 

2️⃣ Book Meetings in Advance

ETHDenver is hectic – if you don’t plan ahead, you’ll miss key opportunities. Lock in meetings early:

✅ Use nReach to find conference attendees and connect with the right people via Telegram outreach tools before the event. Filter leads based on job titles, on-chain/off-chain data, and your ICP to ensure high relevance.
✅ Other sources: Sponsor/speaker lists, the conference website, event apps, and Telegram groups.
✅ Create a Top 15 Target List with company insights and photos.
✅ Tag prospects in nReach to track their status and engagement.

 

3️⃣ Pre-Event Messaging That Gets a 40% Response Rate 🚀

Start building connections before ETHDenver even begins! Use nReach for high-scale outreach or do it manually.


For templates and tips, check out this post:
🔗 Pro Tips for Pre-Event Outreach Campaigns

 

4️⃣ Maximize Side Events

Most high-value networking doesn’t happen at the main event—it happens at side events.

✅ Sign up 3-4 weeks in advance (tickets sell out fast!)
✅ If an event is full, contact the organizer directly.
✅ If you’re only attending side events, book key meetings in advance to make your trip worthwhile.


5️⃣ How to Pick the Right Event?

🔹 Customer Rule – Ask your top customers which events they’re attending and go where they go.
🔹 Dev vs. Biz Mix – The best events blend technical & business discussions (e.g., ETHDenver, Token2049, Devcon, Consensus).
🔹 Institutional Events – Explore security, compliance, and VC-focused gatherings.

 

📅 During the Event: Make Every Minute Count

1️⃣ Plan Your Day

ETHDenver is chaotic – without a plan, you’ll waste time. The night before, schedule:

✅ Where you need to be
✅ Who you need to meet
✅ How you’ll move between venues

 

2️⃣ Sample Daily Schedule

☕ 8:00 – Hotel breakfast & prep
🏛 9:00 – Main venue (visit booths early)
🤝 10:00-12:00 – Side events & coffee meetups
🍽 12:00 – Lunch at a side event (e.g., Multichain)
📅 13:00-16:00 – Main venue / side events / meetings
🍻 17:00-20:00 – Happy hours & VIP events
🍽 20:00 – Dinner & networking
😴 Sleep, recharge, repeat!
💰 Follow the money – VIP dinners = big deals.

 

3️⃣ Own the Room: Be Proactive

Don’t sit on the sidelines—you own your results.

✅ Spend ~10 minutes per connection – Qualify, set next steps, and move on.
✅ In 5 minutes, assess fit and get a commitment to a follow-up.
✅ Balance efficiency & depth – Have meaningful but strategic conversations.

Example networking convo:
👋 “Hi, how are you?”
🥑 “I sell avocados.”
😂 “Ha ha.”
➡️ Keep it light, get to the point, and set next steps!

 

4️⃣ The Lone-Wolf Mentality: Energy Wins

By day 3, most attendees are drained—but winners stay sharp.

✅ Stand out with high energy, a firm handshake, and a confident smile.
✅ Trust your gut – Find ways into VIP dinners & invite-only events.
✅ Ask the right people where they’re going—that’s where the best connections happen.

 

📩 Post-Event: Turn Conversations into Revenue

1️⃣ CRM Sync

Immediately sync new connections to your CRM to automate follow-ups and ensure every lead has a next step.

✅ With nReach, you can automate CRM syncing—no manual work needed.

 

2️⃣ Convert Connections Into Business Opportunities

Timing is key—follow up within a few days while the event is fresh.

🎯 Your goal: Schedule calls and move leads to the next step or a “No.”

✅ Send LinkedIn requests to everyone you met.
✅ Reach out to new connections and push for a follow-up call.
✅ Use nReach to connect with all event attendees, not just those you met—maximize event opportunities!

📊 Fact: Post-event outreach can get a 70% response rate!

 

🚀 Ready to Crush ETHDenver? Let nReach Help

ETHDenver is a massive opportunity—but only if you have the right strategy.

With nReach, you can:

✅ Get access to conference attendee lists to connect before the event.
✅ Automate Telegram outreach & schedule meetings in advance.
✅ Track leads & conversations effortlessly.
✅ Follow up like a pro & close more deals.

 

Want to 10x your ETHDenver pipeline?

📅 Book a demo today and see how nReach makes Web3 sales faster, smarter, and more effective.