How Recent Telegram Drama Could Shake Up Web3 Go-to-Market and Sales Strategies

Dor Ronen

November 6, 2024

Telegram has long been the playground of Web3 pros, but with recent legal drama surrounding CEO Pavel Durov, it’s looking like things could change. Between potential new rules, privacy shifts, and tighter content control, Web3 GTM and sales teams might need to rethink their playbooks. Here’s a quick look at how Telegram’s recent shake-ups could impact Web3 outreach, sales strategies, and more.

1. New “House Rules” for Outreach on Telegram

Telegram’s famously chill, “hands-off” vibe has made it a go-to for Web3 outreach. But recent legal trouble could bring new “house rules,” with stricter content moderation and limits on mass messaging. GTM teams may need to adjust to keep Telegram outreach effective—and compliant.

What this could mean for Web3 GTM:

Go for the personal touch: Broad campaigns might not fly, so personalized outreach could be the way to go.

Diversify platforms: Exploring new Web3-friendly spaces like Discord or Lens can help keep audiences engaged.

Stay within the lines: Use tools like nReach that pace outreach carefully to avoid account bans, making sure your messaging aligns with any new Telegram rules.

the lines: Make sure your outreach follows any new rules to avoid getting flagged.

2. Privacy vs. Transparency: Finding the Sweet Spot

Web3 users love Telegram’s privacy—who doesn’t enjoy the freedom to chat without Big Brother watching? But if regulators pressure Telegram to increase data transparency, users could start feeling like their private chat is a little less… private. This shift could impact how users feel about communicating with brands on the platform.

How Web3 teams can adapt:

Be transparent about privacy: Reassure users that you’re serious about keeping their data secure.
Connect on a personal level: Building real relationships with clients can go a long way to reassure privacy-conscious users.
Highlight your privacy practices: Reinforcing your own privacy-first policies will help maintain trust.

3. Rethink the Outreach Playbook

Automated outreach has been a GTM game-changer in Web3, and with the right tools, mass outreach can still be done effectively and compliantly—even if Telegram tightens its policies. By pacing outreach, personalizing messages, and engaging communities thoughtfully, you can keep your approach impactful.

Ways to keep outreach effective:

Smart mass outreach: Use tools that pace outreach and keep messaging personal to connect without overwhelming.

Build real community: Host events, ask questions, and foster meaningful discussions—it’s all about building genuine connections.3
Selective automation: Apply automation strategically to stay efficient and maintain compliance.

4. Reputation and Trust: The New Gold Standard

With Telegram under the microscope, Web3 users are paying closer attention to the companies they interact with. Having a strong, trustworthy reputation will be key to effective sales and GTM efforts in this new landscape.

How to build and maintain trust:

Share success stories: Case studies and testimonials show users that you’re the real deal.
Embrace Web3 values: Highlight your commitment to privacy, transparency, and decentralization.
Be active in the community: An engaged, visible presence in Web3 spaces builds brand loyalty.

Final Thoughts: Adapting to a New Telegram (and Web3) Landscape

Telegram might be evolving, but so can Web3 GTM strategies! By adapting outreach methods, focusing on transparency, and exploring new platforms, Web3 teams can keep thriving. Change can be intimidating, but with a flexible approach, Web3 businesses can turn this shake-up into an opportunity to make even stronger, trust-based connections.