Best Practices for Using Video in Telegram Outreach: Engage, Connect, and Scale

Dor Ronen
October 8, 2024

Imagine getting a long Telegram message. Even if it’s not too long, you might think, “I’ll get to it later.” Now, picture getting a short, engaging video—much easier to click and watch, right? That’s the power of video in Telegram outreach. It’s quick, direct, and grabs attention.

Instead of sending lengthy text messages, why not switch things up and send a video? Here’s how you can leverage video in your Telegram outreach, and why it’s a game changer for your lead generation strategy.

 

1. Why Video? It’s Faster and More Engaging

Text is great, but video is faster. It grabs attention immediately and gets your point across in seconds. Plus, with tools like nReach, you can send videos as part of bulk outreach, including automated follow-up sequences for those who don’t respond right away. No more manually sending messages—it’s all automated!

 

2. Keep It Simple—You Don’t Need Fancy Equipment

Good news: your video doesn’t need to be a Hollywood production. A simple, direct message filmed with your phone can do the trick. Whether it’s a quick demo or a friendly intro, focus on the core message. If you already have a product demo or an intro video, you can even repurpose it by cutting it into shorter clips.

Pro Tip: Use free tools like Loom to record quick demos or even film yourself. If you need to polish it up, a tool like Canva can help with easy editing.

 

3. Keep Videos Short and Focused

People’s attention spans are short, so your videos should be, too. Aim for videos under 15 seconds, ideally around 10 seconds. It’s amazing how much value you can convey in such a short time if you keep it focused on what’s in it for them. Don’t talk too much about yourself—talk about the value you bring to them.

 

4. Use Video in Multi-Message Sequences

Sending just one video message isn’t always enough. With nReach, you can create a sequence of 2-4 messages. Start with a short video, and then follow up with additional text messages. For example, the first could be a video introduction, the second could be a follow-up with more information, and the third might be a gentle reminder.

Pro Tip: Not sure how to write follow-up messages? Check out our post on crafting a Telegram sequence for more ideas: [Link to the post]

 

5. Tap into Relevant Events

If there’s a major Web3 event happening, like Permissionless III, use it to your advantage. Tailor your video to mention the event or relate it to something relevant in the Web3 space. This creates curiosity and makes your message more timely and interesting.

 

Final Thoughts

Using video in Telegram outreach can drastically improve engagement and response rates. It’s fast, it’s easy, and with automation tools like nReach, it’s scalable. Start with simple videos, keep them short and sweet, and leverage follow-up sequences to keep the conversation going. Ready to take your Telegram outreach to the next level? Try adding video, and watch the results speak for themselves!