BDs for BDs: Marco’s 7 Tips for Web3 Business Developers

The Web3 space is fast-paced and full of opportunities. We got some valuable tips from Marco Calicchia, a Web3 expert, on how to succeed as a business developer in this industry. Whether you’re just starting out or want to improve your game, these tips will help you make the most of the Web3 world.

1. Attend as Many Events as Possible, Including Side Events

• Why It Matters: The Web3 space is fast-paced, and in-person events are invaluable for making genuine connections. Whether it’s a major conference or a smaller side event, being present gives you the chance to meet industry leaders, potential clients, and collaborators. 
• Tip: Don’t just stick to the main event. Side events often offer a more relaxed atmosphere, making it easier to build meaningful relationships. Attend workshops, panels, and networking sessions, and don’t be afraid to introduce yourself and start conversations.

2. Build Your Network and Be Open to Collaboration

• Why It Matters: Networking is the backbone of business development, especially in the collaborative and decentralized world of Web3. The more connections you have, the more opportunities you’ll find to grow your business and explore new ventures. 
• Tip: Approach networking with a mindset of collaboration, not just self-interest. Offer value to others and be open to partnerships. Whether it’s sharing insights, connecting people, or co-hosting events, collaboration can lead to long-term success.

3. Keep It Simple—Stick to the Benefits

• Why It Matters: The Web3 space can be complex, with technical jargon that can easily overwhelm or confuse potential clients. In sales, clarity is key. When you focus on the benefits your product or service offers, rather than getting lost in technical details, you make it easier for clients to understand and see the value.
  
• Tip: When pitching, start with the problem you solve and the benefits you deliver. Use simple language and real-world examples. Save the technical details for when they’re necessary or requested.

4. Use Tools to Find Leads and Automate Outreach

• Why It Matters: Efficiency is crucial in business development. Leveraging tools to automate your outreach and find qualified leads can save you time and help you scale your efforts, allowing you to focus on building relationships and closing deals. 
• Tip: Explore lead generation tools specific to the Web3 space, such as those that track on-chain activity or social media mentions. Combine these with automated outreach sequences to nurture leads consistently and effectively.

5. Trust Your Instincts and Don’t Be Afraid to Try Something New

• Why It Matters: The Web3 industry is still evolving, with new trends, technologies, and opportunities emerging all the time. Sometimes, conventional approaches don’t work, and you need to innovate or take risks to stay ahead. 
• Tip: Listen to your gut when exploring new strategies or markets. Experiment with new approaches—whether it’s a novel outreach method, a different way to pitch, or entering an emerging market. If something doesn’t work, you can always pivot.

6. Build Knowledge and Expertise in Several Vertical Markets

• Why It Matters: Web3 spans various verticals, from DeFi and NFTs to DAOs and blockchain infrastructure. By deepening your knowledge in multiple areas, you make yourself more versatile and valuable to potential clients. 
• Tip: Continuously educate yourself on different Web3 sectors. Attend webinars, read industry reports, and participate in discussions. This broad expertise will allow you to tailor your sales approach to different clients and identify cross-vertical opportunities.

7. Take Your Time, Be Patient, and Never Stop at a ‘No’

• Why It Matters: Building relationships and closing deals in Web3 can take time. The industry is new and complex, so clients may need time to understand and trust your offering. Persistence and patience are essential. 
• Tip: If you get a ‘no,’ treat it as a ‘not yet.’ Continue to nurture the relationship, follow up periodically, and provide value over time. Stay patient and remember that a slow burn can still lead to a strong fire.