BDs for BDs: Interview with Nicolai Melniciuc

In this interview, Nicolai Melniciuc, a Web3 business developer, shares his journey, challenges, and tips for success. From starting out with little experience to building strong partnerships and communities, he offers practical advice for anyone looking to thrive in the Web3 space.

Can you tell us about your background and how you plan to make an impact in the Web3 space?

I majored in International Economy and was drawn to sales for the financial opportunities it offers. I chose Web3 because the barrier to entry was low, and it allowed me to explore various approaches. Over time, I realized Web3 offers unique benefits that other industries don’t, so I decided to focus my efforts here.

What attracted you to the world of Web3 and blockchain technology?

It was easy to get started, and the industry felt like the Wild West—full of opportunities that other sectors had already taken. The potential for growth here made it a smart time investment.

How has your experience in traditional business development influenced your approach in Web3?

I didn’t have much experience before Web3. My journey in business development began here, where I’ve been able to try different roles and learn as I go.

What does a typical day look like for you as a Web3 business developer?

My day involves a mix of client calls, prospecting, team meetings, and operational tasks like pipeline reviews and CRM updates. It’s all about balancing growth with day-to-day admin work.

How do you identify and evaluate potential partnerships in the Web3 ecosystem?

I observe how the ecosystem develops and focus on partnerships with people who are committed to making a positive impact. It’s about finding those who share a vision for improvement.

What are the key differences between business development in Web3 and traditional industries?

In Web2, business development often means partnerships, while sales is a separate function. In Web3, especially in startups, business developers wear many hats, from outreach to product development. The roles are much more fluid.

What challenges do you face in maintaining relationships and generating leads in Web3?

Many people are skeptical due to being pitched low-quality products in the past. Differentiating yourself and proving your value is crucial to overcoming this challenge.

How do you educate potential partners and clients about Web3 technologies?

I send them materials upfront to get them excited about what blockchain can do. It’s important to ease their fears and show them it’s not just a scam.

What strategies do you use to stay ahead in a rapidly evolving industry?

Constant learning is key. Forget outdated tactics and stay open to new methods. Adaptability is essential to closing future deals.

What’s been your biggest win and biggest loss?

My biggest win was finally hitting my sales goals after years of hard work. The biggest loss is when I start to feel complacent—it’s a constant battle to stay motivated.

What trends do you see shaping the future of business development?

Automation and structured processes will dominate. Tools that streamline operations will give an edge to those who use them, making them essential for staying competitive.

How does decentralized finance impact business development in Web3?

It’s great to get paid in crypto, with the flexibility to use it as you wish. It’s convenient and offers new possibilities.

How do you approach scaling partnerships and networks in Web3?

Build a list of partners, talk to them, and close deals. If you want to scale, expand your list and keep pushing. Lead generation and prospecting solve many problems.

What are the most effective channels for finding and connecting with leads in the Web3 community?

Start by talking, not pitching. Be genuine, trustworthy, and truthful—people can sense when you’re being authentic, and that builds trust.

Can you share a success story where a strategic partnership significantly benefited your business?

Securing a big-name partner early on is crucial. They help refine your product and give you credibility. Once you have one, it’s easier to attract others.

How important is community engagement in your business development efforts?

Building a community is vital for long-term success. It builds credibility and respect over time. Engaging in communities where your audience hangs out will pay off in the long run.

What advice would you give to someone new to Web3 who wants to build meaningful connections?

Be open-minded, adapt to others’ schedules, and show that you’re receptive to feedback. Genuine interest and flexibility go a long way in building connections.

How do you leverage events, both virtual and physical, to enhance business development?

Events are a great way to generate leads quickly. Pre-event prep is crucial—reach out to prospects beforehand. At the event, manage your energy and be engaging. Afterward, follow up with everyone to solidify those connections.

What excites you most about the future of Web3 and its potential for businesses?

The ability to move money and pay for services seamlessly is very convenient. Web3 offers a fresh start and new opportunities that can make the internet more open and user-controlled.

If you could change one thing about the Web3 space to make business development easier, what would it be?

I’d encourage more openness to new tools, like nReach. While Web3 isn’t fully ready for the level of automation seen in Web2, being open to trying new tools can give you an edge and make your work easier and more successful.